Benefits of 3D Matterport
Agents get 403% more leads from real estate listings with dynamic visual content.
As camera technology continues to advance - in terms of both DSLR cameras and those on your smartphone - hi-res Real Estate Photography will continue to be a critical part of any real estate marketing campaign. But technological innovation never stops. Today, amazing real estate photos are only part of a successful equation for the buyer and seller. The future is in 3D virtual tours.
For the buyer: More than half of home buyers start their search online. More and more of those individuals are looking for a home that is not located in their immediate area. Increasingly, these younger, digitally ‘native’ first-time buyers want to get a real sense of how a home really looks and feels beyond static photography. It’s not surprising to learn, then, that the two things that modern home buyers say they want most from a listing are large, high-quality photos, AND 3D virtual home tours.
For real estate agents and sellers: In a recent survey of real estate agents, 80% say that their clients would prefer to spend less time staging their home. Almost as many (77%) say that after a staging and photography shoot have concluded, they spot an important feature of the home they missed during the session. With Matterport, agents and sellers can create an always-open house which is perfectly staged 100% of the time. This can help drive greater interest in a property and better qualify leads who come to subsequent open houses.
Here’s the reality.
Large, high-quality pictures are a basic requirement for any real estate marketing package. Dynamic, 3D visual tours, however, can be a huge differentiator which can set an agent apart from their competition. Moreover, they are proven to generate more leads and more qualified leads. Potential buyers are more primed because they have already virtually visited the home. And agents can focus more of their attention on interested, informed buyers than on trying to list properties. That’s why listing portals, like realtor.com, have committed tremendous resources to make 3D Virtual Tours more available to their end-user by adding a new filter for buyers.
The numbers tell a success story across the entire customer journey:
Virtual tours get clicked on 40% more than listings without virtual tours
Properties featured with virtual tours get 95% more phone inquiries
Properties featured with virtual tours receive 65% more email inquiries versus those without
Virtual tours generate 49% more qualified leads